Our Team

We are Your Organization's Unfair Advantage

Effective management across the digital marketing spectrum requires the ability to fine-tune at the smallest detail level while never losing sight of the strategic game plan. Our team has been merging this deep level of detail expertise with the ability to successfully tell the client’s story since 2006. 

Julie Warnecke

CEO

Before creating FoundSM, Julie was employee #4 for Google on the AdWords Ad Operations team. Her passion is helping businesses grow through data-driven and results-oriented advertising.

Julie Warnecke
Jeremy King

Sr. Client Partner

Jeremy’s mission is understanding each client to ensure we are solving business problems, not symptoms. His background in marketing strategy and love for connecting with people makes him a great asset to our team.

Jeremy King
Kelley Swart

Sr. Client Partner

Kelley has been in the paid media industry since 2003 as a member of the Google AdWords team. Her expertise lies in strategy development for a variety of verticals, specializing in higher education.

Kelley Swart
Jill Minnick

Director of Agency Operations

Jill has 20+ years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising, and branding.

Jill Minnick
Rachel Puls

Director of Paid Search & Account Management

Rachel specializes in the EDU vertical but has experience in a number of other verticals including home services, retail, and automotive. She oversees the operations of our entire paid search team to ensure success.

Rachel Puls
Ryan Eme

Director of Data & Analytics Intelligence

Ryan’s extensive background in traditional and digital media, affiliate marketing, and analytics makes him an invaluable asset. Heading up our data team, Ryan is focused on engineering inbound strategies to meet business goals.

Ryan Eme
Megan Hackman

Director of Agency Services

Megan’s experience in the digital marketing space includes affiliate and email marketing, paid media, and SEO. As our Agency Services lead, she manages strategy and relationships with clients who engage with FSM for multiple services.

Megan Hackman
Nicholas Hoium

Data & Analytics Engineer

Nicholas was FoundSM’s first employee. He primarily implements Web Analytics software; constructs ETL solutions for internal and external dashboards and reports; and develops internal web applications and APIs for lead management.

Nicholas Hoium
Kylie Colquitt

Sr. Account Director

Kylie came to FoundSM with experience in education, automotive, pharmaceuticals, and consumer goods industries. She works primarily within the EDU vertical leading client communication, cross-channel strategy, and executing paid media campaigns.

Kylie Colquitt
Adam Persinger

Associate Director of Paid Media Strategy

Adam, a graduate from Brown University, got his start in marketing with the Indianapolis Colts. At FoundSM, he is focused on research and testing in order to create successful and innovative marketing outcomes.

Adam Persinger
Whitney Gutgsell

Sr. Account Manager

Whitney specializes in paid media for the healthcare, eCommerce, and B2B industries. While she loves client communication, she is also a budget master and is always looking for ways to better optimize her accounts.

Whitney Gutgsell
Austen Pitman

Account Manager

Austen has paid media experience in the higher education, home services, and healthcare industries. While being proficient in managing and strategizing accounts, he is always looking to further his education and training.

Austen Pitman
Caroline Cummins

CRO Manager

Caroline, our residential Unbounce Expert (with only 10 official experts across the globe), spends her days ensuring our clients’ landing pages are converting at the highest percent. Caroline is dedicated to continuous learning and testing.

Caroline Cummins
Qing Zhao

Developer

Experienced in front-end web development and UI/UX design, Qing is passionate about developing code and designing landing pages for various paid media campaigns.

Qing Zhao
TR Scrivner

Sr. Designer

As a long time member of the team, TR is focused on graphic design for a variety of clients and is continuously learning new techniques. He spends each day developing different types of creative, from paid media display graphics to motion graphics videos.

TR Scrivner
Patience Cook

Associate Account Manager

Patience came to FoundSM with a background in branding, strategic partnerships, marketing research, content creation, and project management. Her passion is working with clients on digital strategy and using data to drive results.

Patience Cook
Andrew Thomas

Sr. Paid Media Specialist

Andrew can typically be found working on new account builds and optimizing existing paid media campaigns for our clients in order to surpass marketing goals. You may also catch him writing exceptional ad copy for various media platforms.

Andrew Thomas
Michael Gardner

Sr. Analyst Level I

Michael graduated from Purdue University with a degree in supply chain, information, and analytics from Krannert School of Management. He mainly works in the education vertical doing paid media analysis and forecasting.

Michael Gardner
Matt Dragoo

Paid Media Specialist

Matt graduated from Purdue University with a dual major in Marketing and Management. He specializes in campaign management, analysis, and reporting on our paid media team and has worked on a variety of accounts.

Matt Dragoo
Logan Hartman

Paid Media Specialist

After co-writing a published research paper on consumer behavior, Logan joined our paid media team. She specializes in paid social services for our higher education and home services clients and works closely with our creative team.

Logan Hartman
Maddy Barney

Associate Account Manager

Maddy joined our team to help lead client communication and execute cross-channel strategy for several verticals. Her main goal at FoundSM is to be a client resource and advocate.

Maddy Barney
Ryan Lesley

Sr. Paid Media Specialist

Ryan’s background is in market research for B2B and B2C, moving projects through the investigative, quantitative, analytic, and reporting phases. At FSM, Ryan manages paid search and display for EDU and healthcare clients.

Ryan Lesley
Justin Plaschka

Paid Media Associate

A graduate from the University of Notre Dame, Justin joined our paid search team and specializes in campaign management. He spends his time optimizing campaigns to drive leads for our education, healthcare, and home services clients.

Justin Plaschka
Monica Humphrey

Sr. Analyst Level I

Analyzing data is Monica’s passion, which made her a great fit at FoundSM. On a day-to-day basis, Monica works on creating/maintaining reports and analyzing accounts for areas of improvement.

Monica Humphrey
Ian Kirchner

Associate Manager, Analytics

Ian specializes in tag management solutions, from implementing conversion and event tracking for web analytics to ensuring compliance with regulations. He also builds reports, conducts analyses on media performance, and distills pertinent and actionable insights into recommendations.

Ian Kirchner
Parker Misner

Motion Graphic Designer

Prior to FoundSM, Parker was a freelancer working with multiple clients and studios creating animations for commercial and corporate needs. As a part of the FoundSM team, he creates impressive motion graphic videos for paid social campaigns.

Parker Misner
Thomas Brodbeck

SEO Associate Manager

Tom came to us with 9 years of SEO experience and also worked in email marketing, video/audio production, content strategy, social media, and web development. Tom manages and executes SEO strategy for all of our agency clients.

Thomas Brodbeck
Tori Roessler-Studebaker

Web Application Developer

Backend web development is Tori’s bailiwick, but she loves the front end too. Tori came to FoundSM to develop and maintain custom applications, along with assisting the landing page team with custom scripting and solutions.

Tori Roessler-Studebaker