Google Analytics Platform Consulting

Google Analytics is Key for Shaping your Marketing Strategy

Google Analytics is far more than just a tool for tracking website visits – the Google Analytics Platform is an essential tool for analyzing your business data and customer behaviors as they interact with your brand and online properties. 

The real value of the Google Analytics Platform comes from a smart analysis of the data at hand, which helps create a more holistic picture. 

Using these key data points, your business’s decision-makers can identify areas for improvement in your website, marketing campaigns, SEO strategy, and many more areas in order to maximize your digital marketing ROI.

Get Data-Driven Results from a Certified Google Marketing Platform Partner

FoundSM is a data-driven digital marketing agency that is certified as a Google Marketing Platform Partner. We are certified in Google Analytics, Google Tag Manager, and Google Data Studio. Our team of data and analytics consultants will help your marketing team to get the most out of the data you are collecting.

Our Google Analytics Platform Consulting Services

Our analytics and marketing experts can help you improve your marketing campaigns and ROI by focusing on helping your team with these areas:

Google Analytics 360

Get additional insights not available in Google Analytics with enterprise-level analytics.

Learn about GA360
Google Analytics Audit & Implementation

Ensure that your Google Analytics is configured correctly to give you accurate, actionable data.

Get a GA Audit
Google Tag Manager

Manage your website tags from a convenient dashboard to track important information.

Learn More About GTM
Downstream Data Integration

View all of your business data in one convenient location.

Integrate Your Data

How Google Analytics Benefits Your Business

Your website should be the cornerstone of your online presence – controlling the flow of your customers through your site gives you more opportunities to drive users through the desired funnel and sets you up to be able to engage them after the first interaction. Companies need to know how their customers are getting to their digital storefront and how they behave while on the site.

Using Google Analytics, marketers can uncover key information about their web visitors like:

  • How are visitors finding my site?
  • What search terms bring most of our traffic through search engines?
  • How much time do visitors spend on our site?
  • What web pages are visited most often before someone makes a purchase?
  • What ad campaigns bring most of our web visitors?

If you need help surfacing the answers to these types of questions, our team of marketing professionals can help. We can show you how people are interacting with your website and help guide you to the right strategies to grow your business.

Other Google Analytics Platform Consulting Services

The FoundSM team of marketing experts will help you improve your Google Analytics Platform analysis through the following services:

KPI Discovery & Measurement

Define your Google Analytics strategy by identifying key performance indicators and clear measurement plans.

Campaign Tagging and Tracking

Properly tag your ad campaigns for clear analysis in Google Analytics.

Offline Events Tracking

Track in-store visits, phone calls, and other in-person interactions in Google Analytics.

FoundSM is proud to be a corporate member of the Digital Analytics Association (DAA). The DAA is a 5,500+ member organization focused on making the digital world better through the use of data.

As a data-driven organization, FoundSM is constantly looking at ways our employees can continue to grow and enhance their marketing skills. Our team learns new techniques and technology through DAA that we can bring to our client campaigns.

What Does Google Analytics Platform Consulting Do For You?

For organizations of all sizes, working with a Google Analytics Platform Consultant can help you make data-driven decisions about your marketing and business strategies. Key benefits of this service include:

Enable Data-Driven Analytics and Marketing

For modern business operations, data is essential for driving strategy. Chances are, you have a lot of data readily at hand, but aren’t sure how to analyze or interpret it. 

 

The Google Analytics Platform can be intimidating, but it doesn’t have to be. We will guide you through the process of identifying KPIs, building a growth strategy, and tracking conversions across your web pages. 

 

And that’s just the start. The data uncovered through intelligent data analysis can identify shifting trends in your customer interests, underperforming landing pages, and more.

Unlock Competitive Advantages

Working with a Google Marketing Platform Consultant can help you gain a competitive edge over the competition. By leveraging your website analytics data, you can:

 

  • Identify how your customers come to your website. 
  • Adapt your strategy to new search trends. 
  • Counteract advertising run by your competitors. 
  • Develop targeted advertising for your different target demographics. 

 

Your Google Analytics account gathers key data about your web traffic and how they interact with your website. By analyzing and interpreting this data, your team can make informed decisions about how to develop your marketing strategies.

Improve Profitability Through the Funnel

Maximizing your return on investment is the goal for any marketing activity. Whether you are seeking to improve traffic, keyword rankings, or amplify sales offers, you want to get the most bang for your buck. Analyzing and interpreting the data from your efforts is key so that you can make smart adjustments to improve your profits. 

 

For example, you may be testing multiple landing pages as part of a new ad campaign. By using our services, we can help you identify which page had the greatest clickthrough rates, what page was the most cost-effective, and which one underperformed. 

 

With the right approach to your Google Analytics data, you can shift your funds to the most effective marketing tactics to maximize your positive impacts!

FoundSM is proud to be a Google Marketing Platform Partner, certified in Google Analytics. This certification, which is vetted by Google’s rigorous standards, means that we provide the full-service expertise you need and the quality work you deserve.  

As an agency committed to data-driven processes, FoundSM places a high priority on skills and professional development. Our team members learn the latest techniques and best practices to help your business stay ahead of the curve with Google’s standards.

FoundSM Advantage

FoundSM’s team of marketing experts doesn’t just leave you to try and understand your analytics. We spend time helping you interpret the data and identifying key business decisions based on those KPIs.

Our team of dedicated marketing pros is with you every step of the way to set you up for Digital Analytics success. From Google Analytics audits to report automation to building dashboards and reports, we are there for you.

Contact us today to learn more about which Google Analytics Platform services would work best for your unique needs.

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