Higher Education Marketing Strategy

Hit Program Goals for EVERY START DATE

Students have more choices than ever when it comes to online learning. FoundSM helps your programs stand out and stay consistently full. We’re proficient at creating cohesive campaigns and lead generation strategies that boost application rates.

Over the course of many years working in digital marketing for higher education, along with a great deal of testing and refinement, we’ve developed specialized marketing strategies for the entire online student journey.

Fully Optimized Campaigns

Timing is everything, especially within higher ed marketing. Our paid media management specialists know how to target the right demographics for each of your programs. But getting the right students to click your ads is only half the battle.

Our team will bring our conversion rate optimization (CRO) expertise to all of your campaign landing pages so that you’re getting more than just page visits. To get there, we test everything, from messaging and calls to action to page layout and design.

Fine-Tuned Lead Generation Without the High Cost

Data is kind of our thing. That means we obsess over hitting lead goals for your online learning programs while keeping a tight lid on cost per lead (CPL). Here are a few of our core strategies to get you there:

Spot-on KPIs

Too many marketing campaigns kick off without defining the right KPIs. Our team will help you identify the right metrics to measure the success (and return!) of your campaigns, all based your specific objectives and best practices from the higher education marketing field.

Centralized Analytics & Reporting

With multiple online classes launching throughout the year, access to easily shareable data is critical. Keep your entire team on the same page with powerful analytics dashboards and actionable performance reporting for all of your campaigns. You’ll be the definition of dialed in

Persona-Based Campaign Creative

Details matter when it comes to graphic design and video content. Count on our dynamic creatives to put together campaign assets tailored to specific personas and the digital personas they hang out in.

Landing Pages & Digital Ads

We’ll bring your online programs to market with the support of detailed ad text and well-optimized landing pages that convert. That’s one of our specialties.

Our Education Experience

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