Get More Out of Your Paid Social Advertising
Paid social media advertising is a must for advertisers looking to maximize their reach in an increasingly competitive online world.
According to Statista, some 3.8 billion people, or half of the world’s population, use social media.
With so much content flooding social media platforms, paid forms of social media marketing help you to stand out from the competition.
What is Paid Social Media Advertising?
Like other forms of paid search marketing, paid social media marketing is a method of displaying ads or sponsored content on social media platforms. Popular paid social media advertising platforms include Facebook, Pinterest, Instagram, Snapchat, LinkedIn, and Twitter.
Ad tool functionality and features differ slightly by the platform. However, all platforms allow users to create and post targeted ads. The big data capabilities of social media sites allow advertisers to create some of the most highly targeted paid search ads based on their interests, gender, age, relationship status, education, or location, among others.
Our Approach to Paid Social Advertising
Our comprehensive approach to paid social marketing includes the following components.
Campaign Builds and Implementation
Having a good account and ad structure is vital to having a successful campaign. Our team will work with you to help establish a new or restructure your existing ad account so it is set up for success. We’ll help you set your budget, define your objectives, and identify your audiences as we get to know your business and goals.
Budget Management and Bid Optimization
Managing your budget and bids are two of the more important aspects of running paid social campaigns. FoundSM will help you set trackable goals that help you stay within your budget within each platform. Our team takes a hands-on approach to your campaign as we thoroughly look through every campaign and make sure it is running at peak performance. No “set it and forget it” approach here.
Ad Copywriting, Optimization, and Testing
The quality of your ads plays an integral role in the success of your campaigns. Social media users are being overwhelmed with content and information. Your ads must stand out and encourage them to take the desired action.
Every platform has unique offerings and different ad types, so we adapt our ad copy and strategies based on the platform. Everything from video ads to display, we’ll make sure your ads are appearing in front of the right audience.
Geo, Device, and Audience Targeting
Social media channels like Facebook, and Twitter, allow you to geo-target your ads based on IP addresses or user addresses. For instance, it is possible to target users by country, state, city, or zip code. These users can be further targeted by age, gender, language, interests, and device. FoundSM ensures that your campaigns are targeting the users you want to reach using these advanced features and more.
Conversion Tracking and Analytics
Tracking user behavior allows you to optimize and improve your paid social media campaigns over time. Tools like Google Analytics social tracking and the Facebook Pixel, as well as many third-party solutions, give you advanced insights into user behavior. The FoundSM team excels at monitoring and analyzing key data points to help you get the most out of your paid social media marketing campaigns.
Local Business Optimization
Paid social media advertising is not just for large brands. The geo-targeting features on social media platforms are great for local businesses looking to reach potential new customers. They are also great for keeping your existing customers engaged. If you fail to capture local customers through social media, then your competitors will gladly take them from you.
In 2019, an estimated 99% of users accessed their social media accounts through mobile devices. Features including Facebook lead generation ads, sponsored content, and video ads are ideal for reaching mobile device users. The FoundSM team can help you expand your reach and grow your revenue through paid social media mobile marketing solutions.
The FoundSM Advantage
Our approach to paid social media marketing is the most comprehensive in the industry. We take the time to get to know your company, your goals, and your competition.
Our team identifies the best social media platforms for your products and services. We track data to provide you with valuable insights and to implement strategies to help you grow your business.
Get found with FoundSM’s industry-leading paid social media marketing services.